http://www.charitycomms.org.uk/articles/insider_secrets/managing_your_brand_on_a_global_scale
http://www.nfpsynergy.net/reports_presentations/nfpsynergy_our_latest_editorial/brand_equity_what_does_it_mean_for_charities_and_what_are_its_key_components.aspx
http://www.brandrepublic.com/news/1114363/
unilever foundation
http://www.knowhownonprofit.org/campaigns/brand/branding/positioning
http://www.pgresources.com/articles/BrandingNonprofitOrganization.pdf
http://www.oxfam.org.uk/applications/blogs/bhkhys/
http://fabrikbrands.com/articles/charity-brand-not-charity-bland
http://www.ece.cmu.edu/~koopman/essays/abstract.html
No comments:
Post a Comment