Final Major : Popular Peace

Tuesday, 28 February 2012

Useful links for research : FINAL MAJOR PROJECT REPORT :

http://www.charitycomms.org.uk/articles/insider_secrets/managing_your_brand_on_a_global_scale

http://www.nfpsynergy.net/reports_presentations/nfpsynergy_our_latest_editorial/brand_equity_what_does_it_mean_for_charities_and_what_are_its_key_components.aspx

http://www.brandrepublic.com/news/1114363/
unilever foundation

http://www.knowhownonprofit.org/campaigns/brand/branding/positioning

http://www.pgresources.com/articles/BrandingNonprofitOrganization.pdf

http://www.oxfam.org.uk/applications/blogs/bhkhys/

http://fabrikbrands.com/articles/charity-brand-not-charity-bland

http://www.ece.cmu.edu/~koopman/essays/abstract.html
Posted by michellebrowne at 14:11

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