A controversial campaign , highlighting the issue of mens rape .  Survivors uk :

Aimed at the ultra Man , the rugby assco:

"The alpha-male imagery of rugby is clearly suited to challenging the assumptions about male rape," May said. "A victim is just as likely to be a rugby player as a City banker or a gang member. And we hope that by challenging our innate assumptions about the identity of male victims, we can make it even fractionally easier for a male rape victim to ask for help.

"The posters are proving a bit controversial, but we need to get more men coming forward with their experiences and lose the taboos that hold them back from seeking help."