Theres something really interesting about this design ; although there are aspects that reminded me of the product red campaign logo , i think with some redesign and development this concept could def work for the popular peace brand . It suggests to me support , the type in a way is being supported ( popular peace is being supported ) , therefore the aim after all is for the victims to gain support for their needs !
education
sanitation
food
jobs
water
etc
with emphasis put on the color development and repositioning etc as well as the right type , yes i believe this type of logo could very well head a brand !
above are more examples of my design concepts / adobe photoshop / illustrator :)
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